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Associate Creative Director - Copy

Santa Monica, CA 90401

Posted: 06/01/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 566718 Is job remote?: Yes Country: United States

Job Description

Associate Creative Director - Copy Planet Technology is looking for a Associate Creative Director - Copy to join one of our healthcare clients based out of Los Angeles. This is a fully remote role but prefer West Coast candidates. 

Contract: 3 months, potential to extend
Pay rate: up to $80/hour

The ideal candidate must demonstrate an expertise in consumer engagement and healthcare content to be used across multiple channels including CRM, digital and integrated campaigns.

The role:
  • Partner with our Creative Directors to provide effective and strategic copy to support 360 campaigns tailored to our specific audiences. This includes copy for CRM, landing pages, display, audio, video, and social
  • Analyze creative performance and output to identify opportunities behind the "why" of customer behavior — develop tonal strategies that address ongoing insights and findings
  • Work with our team of copywriters to develop a robust, company-wide brand messaging library
  • Partner with Content Design team to ensure our marketing and product share a unified, seamless brand voice
  • Develop successful marketing and product campaigns that drive better consumer understanding of brand and product solutions
  • Work with multiple stakeholders from different business lines, aligning everyone to our goals while developing smart, strategic copy
  • Create and refine key messaging campaigns across the customer journey, such as nurture, onboarding, first-time customers, and other key flows
  • Build cross-functional relationships internally, working closely with our Product, Engineering, Marketing, and Sales teams
  • Continue to evolve brand voice — helping our brand stand out in an ever-changing marketplace
  • 10+ years of copywriting experience, preferably within the healthcare space
  • Proven experience building end-to-end 360 campaigns with a deep command of channel marketing and segmentation best practices
  • Ability to adapt brand voice for all audiences and at all points in their respective journeys (onboarding, nurture, reactivation)
  • Solid understanding of the nuances of tone between Marketing and Product, as well as experience naming products and features
  • Solid understanding of the healthcare category, able to translate scientific literature and research for different target audiences
  • Experience working within Figma and Asana a plus
  • Hands-on experience with marketing automation tools (Braze, Salesforce Marketing Cloud) a plus
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