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B2B Marketing Manager

Pella, IA 50219

Posted: 09/05/2023 Employment Type: Direct Hire/Perm Job Number: 577071 Is job remote?: No Country: United States

Job Description

Marketing Manager - B2B

Planet Technology
is looking for a Marketing Manager, B2B for a manufacturing company out of Iowa. This is a hybrid role Tuesday -Thursday onsite and includes up to 30% travel for tradeshows and to meet with clients. 

This role will manage B2B demand generation for all brands within the companies portfolio. In addition, this role will oversee marketing activities including but not limited to loyalty and retention campaigns, content strategy, value proposition/positioning, product launches, sales team support, digital integration and management of other marketing and sales related efforts.
 
ESSENTIAL DUTIES AND RESPONSIBILITIES 
  • Own B2B demand generation, campaign performance and marketing strategy for all brands within the Corporation, including development of trackable program metrics in partnership with sales team to deliver on business growth goals.
  • Lead strategic development and activation of 3-year Marketing plan for B2B marketing activations.
  • Lead the development and direction of positioning and messages that differentiate our brands, products and services across B2B distribution channels and delivers relevant customer value.
  • Collaborate with key stakeholders to identify customer needs and to develop and activate cohesive marketing strategies to ensure consistent brand experiences across all channels.
  • Strategically manage the multi-media advertising and promotional programs that drive preference and demand for our brands and channels.
  • Request and support marketing research activities involved in identification of customer needs, market potential, distribution trends, analysis of sales records and problem identification.
  • Spend time in the field with sales to deepen understanding of sales team needs across brands and channels.
  • Assume financial responsibility of the B2B Marketing budget and submit budget proposals according to the annual planning/budgeting process.

JOB QUALIFICATIONS 
  • Bachelor's degree (B.A./B.S.) from four-year college or university w/ degree in business or related field.
  • 7+ years of B2B Marketing experience.
  • Understands business to business strategies, demand generation and loyalty programs and leading development of marketing strategies.
  • Ability to build business cases leveraging data and customer insights as rationalization for new activity or program recommendations.
  • Proficiency in Word, Excel, Power Point, and Outlook required.
  • The position will require travel (approx. 25 - 30%).
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About Pella, IA

Discover exciting job opportunities in the charming city of Pella, Iowa! Nestled in the heart of Marion County, Pella offers a blend of Dutch heritage and American hospitality, creating a truly distinctive work environment. With its iconic Vermeer Windmill, captivating boutique shops along Main Street, and annual Tulip Time festival, Pella is a vibrant community brimming with culture and endless growth potential. Don't miss out on the chance to explore career possibilities in this enchanting region. Check out our job listings today and take the first step towards a rewarding career in Pella!