Posted: 09/05/20232023-09-052023-10-21Employment Type:Direct Hire/PermJob Number: 577071Is job remote?: NoCountry: United States
Job Description
Marketing Manager - B2B
Planet Technology is looking for a Marketing Manager, B2B for a manufacturing company out of Iowa. This is a hybrid role Tuesday -Thursday onsite and includes up to 30% travel for tradeshows and to meet with clients.
This role will manage B2B demand generation for all brands within the companies portfolio. In addition, this role will oversee marketing activities including but not limited to loyalty and retention campaigns, content strategy, value proposition/positioning, product launches, sales team support, digital integration and management of other marketing and sales related efforts.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Own B2B demand generation, campaign performance and marketing strategy for all brands within the Corporation, including development of trackable program metrics in partnership with sales team to deliver on business growth goals.
Lead strategic development and activation of 3-year Marketing plan for B2B marketing activations.
Lead the development and direction of positioning and messages that differentiate our brands, products and services across B2B distribution channels and delivers relevant customer value.
Collaborate with key stakeholders to identify customer needs and to develop and activate cohesive marketing strategies to ensure consistent brand experiences across all channels.
Strategically manage the multi-media advertising and promotional programs that drive preference and demand for our brands and channels.
Request and support marketing research activities involved in identification of customer needs, market potential, distribution trends, analysis of sales records and problem identification.
Spend time in the field with sales to deepen understanding of sales team needs across brands and channels.
Assume financial responsibility of the B2B Marketing budget and submit budget proposals according to the annual planning/budgeting process.
JOB QUALIFICATIONS
Bachelor's degree (B.A./B.S.) from four-year college or university w/ degree in business or related field.
7+ years of B2B Marketing experience.
Understands business to business strategies, demand generation and loyalty programs and leading development of marketing strategies.
Ability to build business cases leveraging data and customer insights as rationalization for new activity or program recommendations.
Proficiency in Word, Excel, Power Point, and Outlook required.
The position will require travel (approx. 25 - 30%).
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planet-technology.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Technology.
Planet Technology and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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