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CRM/Digital Marketing Manager

Mettawa, IL 60045

Posted: 01/16/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 539900 Is job remote?: No Country: United States

Job Description

Pay Range: $60-$66/hr depending on experience 

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Planet Technology is seeking a CRM/Digital Marketing Manager to join one of our well-known global pharmaceutical clients. 

CRM/Digital Marketing Manager Responsibilities:
  • Be an in-house expert on Consumer multi-channel solutions:
    • Expert on all company multi-channel marketing solutions (e.g., digital/non-digital, consumer) whether developed in-house or by external partners/vendors
    • Support discovery & vetting of new multi-channel marketing vendors or solutions that could fit future company brand needs. 
  • Envision, prioritize, and implement multi-channel solutions that deliver measurable short & longer-term business impact to assigned brands/franchises. 
    • Develop customized strategies for how to achieve brands’ short- & longer-term objectives using Digital Lab principles and solutions.
    • Adeptly & independently triage the level of execution support for brands initiatives, to maximize business impact.
    • Proactively support development of robust measurement plans, and recommend optimizations.
    • Able to repeat pattern of success for digital team across assigned brands over time.
  • Provide brand team support to manage the development and completion of execution plans (timelines) from start to finish for CRM/Digital programs (ie. Social, email, website touchpoints).
  • Collaborate effectively in a matrixed environment with Brand Marketing, Creative/CRM/Digital agencies, Media, Market Research, Analytics, Business Technology Solutions (BTS), and Medical/Regulatory/Legal integrated business partners.
  • Maintain a deep understanding of Brand customer insights, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
  • Lead cross-functional team (Brand/Digital Lab/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and strategic messaging strategy.
  • Provide input and inspiration through active participation in the annual brand strategy and tactical planning process.
  • Partner closely with Medical/Regulatory/Legal/Privacy partners to educate, lead and help company anticipate and balance organizational needs with pilots. Present capabilities and garner buy-in/feedback from senior leadership across various stakeholder functional areas.
  • Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives.
  • Serve as in-house subject matter expert on CRM/Digital in support of the Brand team, and provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g. Email, Web, Mobile Apps, Social)
  • Develop detailed digital campaign business requirements for patient support services and CRM lead generation, acquisition and retention. (e.g. CRM database management)
  • Collaborate with Brand team to recommend and build feasible campaign and program test & learn plans to inform optimization recommendations. Develop and manage tactic test plans/QC before, during and after campaign launch.
  • Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices.
  • Understand and execute data capture and data privacy (opt management) consistently across all channels.
  • Identify new or unique Brand CRM/Digital data requirements needed for program.
CRM/Digital Marketing Manager Qualifications:
  • Bachelor’s degree with at least five (5+) years of CRM/Digital experience.
  • Demonstrated experience with start-to-finish planning/executing multi-channel digital marketing/CRM programs, including: websites, email, emerging media tactics, mobile (apps/sites/media/SMS), SEO/SEM, social media/social listening.
  • Must have thorough understanding of measuring impact of digital/CRM including social analytics, SEO measurement/management, digital/mobile metrics.
  • Strong track record of success in managing multiple, complex project needs and collaborating across internal & external stakeholders.
  • Persuasive verbal and written communication skills.
  • Strong experience with enterprise CRM/Database/ESP platforms in an operational/executional capacity.
  • Strong familiarity with multichannel/digital marketing tools and vendors.
  • Must have experience with personalization, 1:1 approaches/data capture techniques (ie. email, addressable media, dynamic web), application of legal/privacy terms & conditions.
  • Must have experience identifying and outlining key campaign metrics (KPIs) and building campaign pro-formas/measurement plans/marketing analytics.
  • Experience in pharmaceuticals or another highly-regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing multichannel programs that can apply to company.
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