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Digital Campaign Account Manager

Elgin, IL 60123

Posted: 03/21/2023 Employment Type: Contract To Hire Job Category: Creative & Digital Marketing Job Number: 543833 Is job remote?: Yes Country: United States

Job Description

Digital Campaign Manager

Remote
Salary Range: 60-75K

Responsible for managing campaign performance across search, social and display advertising channels. They will also be the subject matter expert of digital products in a specific area and provide technical support to internal and external clients.

Primary Responsibilities
Campaigns:
  • Own overall campaign performance for external accounts.
  • Review campaign builds within Ad platforms and monitor media campaigns ensuring metrics are met to achieve targeted results and ROI maximization.
  • Monitor campaign performance to ensure budgets are pacing effectively.
  • Operate QA of campaign setup across channels to ensure correct campaign setup.
  • Liaise with various teams to meet and exceed goals.
Account Management:
  • Maintain strong relationship with clients and address issues/concerns in a timely manner.
  • Assist in creating Digital Marketing strategies for your clients Advertisers aligned to the expected KPI’s.
  • Tracking, measuring, and analyzing key account metrics such as proposal conversion rates, eCPM, CT’s, etc…
  • Be product and data-driven by providing real-time solutions to your clients.
SME for Programmatic:
  • Act as a second-level technical point of contact for technical resolution and become an advisory point of contact for internal and external clients.
  • Assist clients with PMP setup, troubleshooting, and prepare campaign reporting and analysis.
  • Create and contribute to technical documents and FAQs to document new developments and best practices
  • Proactively up-sell additional targeting strategies and idea generation
  • Contribute, handle, or manage all aspects of programmatic campaign implementation, management, and cross-promoting

Required Skills and Experience:
  • At least 3 years of relevant Digital Ops or Marketing role focusing on campaign management.
  • 3+ years of technical account management experience with a digital/mobile ad sales platform or DSP.
  • Expertise in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn, or Site Impact.
  • SaaS platform experience: The Trade Desk, SiteScout, AppNexus, DataXu. Or a Demand Side Platform: Google Adwords, KenShoo, MatchCraft. Or SalesForce, BlueKai, Excelate, Proximic.
  • Experience in campaign analytics.
  • Understanding of the customer acquisition funnel and various attribution models.
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