Posted: 10/10/20232023-10-102023-11-10Employment Type:ContractJob Number: 579478Is job remote?: YesCountry: United States
Job Description
Digital Campaign Specialist Project start date: Oct 2, 2023 Project duration: 4 weeks to start, can go up to 12 weeks Work schedule: 25 hours/week, M-F 12 pm CT to 5 pm CT
The Digital Campaign Specialist is responsible for building digital advertising proposals/media plans, and providing support to our clients and our production teams including setting up, administering of campaigns, handling new advertisers and new technologies, creating reports, and troubleshooting issues.
This position will manage all order entry tickets via Helpdesk system and/or email, and set up / manage campaigns as per all campaign requirements. You will provide assistance in the monitoring of Service Level Agreements (SLA) and team quality and mentor more junior members.
Duties and Responsibilities:
Skills/Requirements:
Google Ads Campaign Setup & Optimization, Media Planning, reporting, etc.
Effective end to end campaign KPI management by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.
Attention to detail
Experience running Search, Shopping, Discovery & action based YouTube campaigns
Able to provide written commentary within reports that clearly articulates and explains what and why it happened and how any changes/optimizations in terms of performance
Able to conduct research and present the findings coherently
Able to articulate in terms of what optimizations may be needed to improve the performance of accounts, campaigns, and creatives
Experience with Google Analytics and Google Tag Manager
Experience with Data Studio for reporting purposes
Experience with activating and running campaigns in Google Ads and Bing Ads
Staying up-to-date on industry trends and best practices, and making recommendations for improvements
Key Responsibilities:
Support cross-functional reporting with appropriate actionable insights
Perform keyword research, audience research, reporting, and optimization
Take responsibility for key areas of paid search delivery assigned to you by members of the onshore client team
Support the team with the day-to-day running of paid search accounts
Minimum Requirements:
The ideal candidate for this role should have a deep understanding of paid search platforms, strategies, and best practices, as well as experience managing the accounts for a brand or business
5 Years agency experience or 4 years in ecommerce sector
Strong communication skills
Hands on experience in setting up goals in Google Analytics
Hands on experience in setting up Google Merchant Center
Requirements and Experience:
Bachelor’s degree holder with 3-5 years relevant work experience
Experience in Experience with Google Analytics and Google Tag Manager
Strong sense of accountability and work ethic, keen attention to details
Highly analytical and data driven
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Planet Technology and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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