Posted: 10/06/20232023-10-062023-11-10Employment Type:ContractJob Number: 578558Is job remote?: YesCountry: United States
Job Description
Channel Marketing Program Manager Location: NYC, Seattle, Los Angeles, San Diego (Fully Remote) Pay: Up to $40 per hour DOE Benefits: Health, Dental, Vision and more
Our client's Reality Labs team is looking for an exceptional Channel Marketing Program Manager to take on the role of Carrier Channel Marketing Manager. This exciting and important role will be responsible for driving their channel marketing strategy & execution with North American mobility partners like TMO & AT&T. Reporting to the Director of Carrier Channel Marketing for North America, this experienced channel leader will be responsible for all marketing operations for bringing all RL products and services to market, including retail/channel marketing budgets, experiential programs, customer acquisition and retention, and measurement while continually improving the toolset and processes to meet our goals.
Successful candidates will lead with influence before title and communicate easily across functions and levels of the team. You will need to feel comfortable in a fast-paced environment with democratized information and working across Product Management, Business Development, Marketing, and Operations teams and at the same time, working with customer’s cross functional leadership teams.
Job Responsibilities:
Develop go to market North American retail channel marketing strategy in concert with RL Category and Product Marketing teams
Focus on building programs that optimize awareness, trial and conversion and retention of RL users across multiple products and services
Lead & execute marketing and merchandising initiatives with NA retail partners within agreed upon budgets and KPIs Continuously measure, manage and optimize marketing programs to drive efficiency recommending tools development and processes as necessary to achieve these goals innovation
Oversight and management of channel co-marketing and OPEX budget, focusing on performance and delivering against agreed upon metrics
Present key marketing programs to retailer partners, executives and business development teams
Manage content & campaign activities across retailers ensuring content meets brand standards and is in service of overall Meta strategy
Always be innovating and partnering
Identify new channel marketing opportunities in NA and in partnership with other Meta RL geographic leaders and position these opportunities for review to drive to a decision
Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Quarterly Business Reviews) including regional share, context & performance across business channels and partners
Deliver and receive candid feedback on both sales/marketing metrics and personal performance
Minimum Qualifications:
4+ years experience in a Channel Marketing role or similar field
Candidates should have a demonstrable achievement and success with a consumer technology brands
4+ years experience in building go-to-market strategies, planning and execution across digital and physical retail channels
4+ years experience working directly with online retail partners with demonstrable knowledge of key advertising metrics and programs. CPC (Cost per Conversion), CPA (Cost per Acquisition), LTV (Lifetime Value) and ROAS (Return on Advertising Spend) as examples
Knowledge in Gross Margin Return on Investment (GMROI), inventory turns, etc.
Demonstrate presentation skills
Extremely high level of accuracy and attention to detail, able to detect inconsistencies and errors
Experience managing relationships with cross-functional stakeholders and external vendors
Highly effective at managing conflict. Is able to address issues between stakeholders swiftly in order to maintain a positive team spirit that is consistent with Facebook values
Strong interpersonal skills, approachable and flexible.
Experience with navigating various organizational environments where culture and structure varies.
Understand how to create and manage project trackers
Excellent communicator, superb verbal and written communication
Preferred Qualifications:
BA/BS degree in Business, Marketing or a related field
Experience with challenger/new business technologies that have changed the way human beings work and socialize e.g., Uber, Nest, Apple iPad
Creative/ Design background a plus
Experience within a brand executing a direct-to-consumer physical retail strategy
Experience in bringing projects from concept stage through design, development, and execution
Experience in working with sales, product, brand, channel marketing, and legal
Experience maintaining budgets and fiscal responsibility
Knowledge of presentation decks for executives and partners
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Planet Technology and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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