4 Liberty Ln W,
Hampton,
NH
03842
US
Posted: 06/06/2023
2023-06-06
2023-07-07
Employment Type:
Direct Hire/Perm
Job Category: Creative & Digital Marketing
Job Number: 567909
Is job remote?: No
Country: United States
Job Description
Marketing Data Analyst
Planet Technology is looking for a full-time Marketing Data Analyst for a fun, dynamic, and passionate fitness company.
Location: New Hampshire (hybrid 3 days onsite)
THE ROLE
- Implement, maintain and scale effective data solutions, ensuring data quality, governance and documentation.
- Review and approve media placement taxonomy, approve changes and updates to taxonomy as partners or channels are added.
- Ensure App, Web and Paid Media tracking pixels are enabled to capture and collect data for reporting, optimization and insights.
- Enable and maintain measurement criteria required to support measurement framework.
- Provide and partner with agency on Ad Hoc analysis on media & creative, channel-level performance.
- Lead agency data teams on modeling to evaluate Return on Ad Spend (ROAS), seasonal, macro/external business drivers, efficacy of promotion duration, lagged effects of Media exposure, etc.
- Approve and validate monthly agency Media Spend submissions for ingestion into Datamart.
- Oversee agency developed reporting dashboards ensuring their alignment with existing measurement plan as well as overall accuracy of data reported.
- Lead integration of Epsilon (or other) platform into Marketing function:
- Support and facilitate ingestion of 1st Part data into Epsilon People with internal and Epsilon data teams.
- Facilitate Epsilon development of Audience Segmentation analysis.
- Oversee generation of Segmentation lists with Epsilon for ingestion into marketing platforms (Display & Video 360, Facebook, Snap, TikTok etc.).
- Develop data output structure and cadence for use by agency media planning teams with Epsilon.
- Lead and validate agency modeling efforts, for Multi-touch Marketing, Marketing Mix Model and propensity scoring.
- Conduct Ad hoc analysis of Marketing/Media performance, establishing mathematical relationships between Marketing initiatives and business outcomes.
- Lead agency in development of Media KPI Reporting Dashboard.
- Support Automated Market Makers with Liquid Adjustment Facility spend requests and analysis of key local market media activations.
QUALIFICATIONS
- Bachelor’s Degree required; MBA preferred
- Minimum 3+ years’ experience in marketing analytics
- Experience sourcing and evaluating media analytics from activation platforms
- Ability to pull data from structured, un-structured databases and provide analysis
- Working knowledge of digital analytics platforms like Google analytics, Google Adwords, Facebook etc.
- Experience with multi-channel campaigns
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