Posted: 09/24/20232023-09-242023-10-26Employment Type:Direct Hire/PermJob Number: 573277Is job remote?: NoCountry: United States
Job Description
A key member of the product organization, the DigitalProduct Analyst provides business insight and analysis to support initiatives for our web and mobile products. This individual will leverage our analytics and optimization platforms to discover opportunities, verify hypotheses, and drive decision making.
Goals and Deliverables
Enable product planning by providing the data and insights needed to determine the viability and value of product ideas.
As the team expert on product analytics and measurement platforms, build, manage, and improve the team’s insights capabilities to meet the growing demands of the business.
Contribute to the ongoing optimization of the products by finding product issues and uncovering opportunities through ad hoc analysis and detailed product monitoring.
Collaborate with team members and leadership to develop product strategies that address big challenges, balancing the global brands’ needs with individual hotels, resulting in the best user journey for each customer.
Role and Responsibilities
Partner with product managers to answer business questions that support road mapping and product planning efforts.
Vet product ideas by validating data assumptions and applying ROI analyses.
Assist with the buildout of the analytics capability across web and mobile products, including management of web analytics, product analytics, tagging infrastructure, and data collection.
Conduct ad-hoc analysis to uncover opportunities, pain points, and trends.
Assist with planning and execution of optimization initiatives.
Manage and prioritize incoming insights requests to meet deadlines and deliverable commitments.
Work with development teams to drive analytics and insights enhancements as needed.
Assist in the resolution of bugs and other technical issues that have material impact on users or the business.
Professional Qualifications
3+ years in a digital/product analyst role delivering insights and value to product teams.
Deep experience with web and product analytics tools (GA4, Mixpanel, Fullstory, Heap, Amplitude).
Experience with client-side and server-side optimization platforms (Optimizely, AB Tasty, Split).
Comfort with generating insights from business intelligence tools (Tableau, BigQuery) leveraging multiple data sources.
Comfort with tagging technologies (GTM), third party marketing tags, and data layer variables
Experience operating in a growth environment with shifting priorities and resources.
Personal Characteristics
Highly analytical with a passion for data and insights.
Knowledge of web and mobile technologies with a high degree of data fluency.
Self-confidence and the ability to clearly articulate support for data-driven approaches.
Able to understand audience and adapt communication approach to convey insights effectively.
Values team chemistry, collaboration, transparency, and accountability.
A technical aptitude and innate desire to understand the technology that powers the products.
Low ego with a clear focus on contribution and team success.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planet-technology.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Technology.
Planet Technology and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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