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Product Marketing Manager / Strategist

Boston, MA 02210

Posted: 09/20/2023 Employment Type: Direct Hire/Perm Job Category: Creative & Digital Marketing Job Number: 579693 Is job remote?: No Country: United States

Job Description

Salary: $100,000 - $125,000 depending on experience 


Planet Technology
 is seeking a Product Marketing Manager / Strategist to join one of our biotechnology clients.

Product Marketing Manager / Strategist Responsibilities: 
  • Develop effective product positioning and messaging to drive customer interest and revenue growth.
  • Partner with growth and creative partners to design, coordinate and implement marketing campaigns across multiple channels, including our e-commerce site, social media, events, and more.
  • Monitor the success of campaigns and develop strategies to maximize performance against business objectives.
  • Connect strategy to execution by analyzing market trends, business KPIs, and identifying new growth opportunities.
  • Conduct regular market and competitive analyses to identify new growth opportunities and hypotheses for tests to improve product positioning.
Product Marketing Manager / Strategist Qualifications: 
  • 5+ years of work experience in product marketing strategy and execution for B2C, ideally working with complex product portfolios.
  • Strong analytical and growth mindset with the ability to analyze and interpret market and competitor intelligence to identify market and product growth opportunities and optimize results.
  • A customer-centric mindset.
  • Ability to work cross-functionally and effectively collaborate with key stakeholder groups. 
  • Strong strong sense of ownership and project management skills, with the ability to multitask. 
  • Outstanding communication, presentation, writing, and cross-functional leadership skills.
  • A self-starter with the ability to quickly respond to problems independently and consider all stakeholder needs. 
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