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Product Marketing Manager III

Menlo Park, CA 94025

Posted: 03/23/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 548966 Is job remote?: Yes Country: United States

Job Description

Product Marketing Manager III

Our client's Business Messaging Product Marketing team works across Messenger, Instagram, and WhatsApp to uncover deep customer and market insights, set positioning and strategy for our products and solutions, define go-to-market, and tell their story through content and campaigns. They're responsible for products that help people and businesses connect over messaging, including business inboxes in our messaging apps, APIs for developers, and monetization products. As a team, they are entrepreneurial, thoughtful, and have fun as they work together to grow business messaging. They are looking for an experienced Product Marketing Manager to help identify and build solutions that connect people and business over messaging. This role will focus on the WhatsApp Business Platform

Location: 100% Remote - must be local to one of the following cities: San Francisco, Boston, Los Angeles, Baltimore, Houston, or San Diego
Pay Rate: $75-$95/hr depending on location/experience
Benefits: Health, Dental, Vision and 401K

Job Responsibilities:
  • Understand market, competitive landscape, and target audiences, and translate into actionable insights for Product, Engineering, and Go-to-market teams
  • Assess and prioritize growth opportunities to inform business and product strategy
  • Develop clear, customer-centric product positioning, messaging, and narratives that can scale to multiple business audiences
  • Plan and lead cross-functional efforts to drive product beta programs and launches
  • Create compelling product marketing communications and content, including web, sales-facing materials, press releases, etc.

Minimum Qualifications:
  • BA/BS degree or equivalent work experience
  • 6+ years of work experience in Product Marketing/Product Management/product development, marketing/advertising/brand management, strategy consulting, product/business strategy, or similar roles
  • Communicator with experience simplifying concepts, influencing executive stakeholders, and creating messaging and content for external audiences
  • Cross-functional collaborator with experience managing complex projects with multiple stakeholders

Preferred Qualifications:
  • MBA
  • Experience working in product marketing or product management on a business-focused SaaS product
  • Experience working with sales and partner org leaders to drive multi-half GTM plans
  • Experience thinking analytically and strategically about issues and influencing stakeholders through analysis and customer insights
  • Working knowledge of data tools and/or SQL
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