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Product Marketing Manager IV

New York, NY 10003

Posted: 02/03/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 544368 Is job remote?: No Country: United States

Job Description

Product Marketing Manager IV

The main function of a Product Marketing Manager is to influence product development and ensure product-market fit by synthesizing market feedback and industry reports, analyzing data, conducting competitive assessments, engaging in customer research, and/or executing alpha/beta tests to create business cases that drive engineering or business investment. They also create go-to-market (GTM) plans to educate and drive product adoption & engagement. Identify target audiences, develop the product's positioning, collaborate across XFNs to activate marketing levers and achieve relevant launch goals (e.g. awareness, adoption, or retention).

This PMM role focuses on the development of and GTM strategies for our Augmented Reality (AR) Ads product, and overall capabilities of the AR Platform.

Location: 100% onsite in New York City
Pay Rate: $60-$65/hr
Benefits: Health, Dental, Vision and 401K

Job Responsibilities:
  • Inform the product development of AR Ads based on market intelligence, customer insights, and partnership team feedback
  • Develop the overall GTM strategy and plans for AR Ads rollout over the duration of the contract
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • Provides information by collecting, analyzing, and summarizing data and trends
  • Accomplishes marketing and organization mission by completing related results as needed

  • Bachelors Degree
  • 8-10 years professional experience in marketing, product management, or strategy development
  • Previous experience running advertising campaigns within Ads Manager
  • Verbal and written communication skills, multi-tasking, and interpersonal skills
  • Ability to work independently and manage ones time
  • Ability to keep information organized and confidential
  • Ability to create sound business strategies
  • Project Management
  • Data Analysis
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