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Product Marketing Manager

San Francisco, CA 94110

Posted: 02/03/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 538789 Is job remote?: Yes Country: United States

Job Description

Product Marketing Manager Location: Remote
Pay Rate: $85 - $93
Benefits: Health, Dental, Vision, 401K
    
Planet Technology is looking for a strategic and results-oriented Product Marketing Leader to advance our client's mission of economic empowerment. This role will be responsible for driving the adoption and growth of a leading buy-now pay-later service that is a key part of our client's ecosystem. In this role, you will work closely with the Product, Creative, Brand, Research, and Marketing teams to achieve shared product and marketing objectives.

As one of multiple product marketing managers, you will develop and lead GTM plans for new product launches and define growth strategies to drive ongoing adoption and engagement. As part of these plans, you will define the target audience, positioning and messaging, and the channel strategy, rooted in clear objectives and insights. You will also identify new opportunities and obtain buy-in from leadership and key stakeholders to launch marketing initiatives that will accelerate the growth of our existing offerings. You’ll develop a deep understanding of our customers, competition, and the overall market to help strengthen the value proposition of the product portfolio.
Duties:
  • Develop and drive the GTM strategy, defining goals, audience, positioning and messaging, and channel strategy.
  • Gain buy-in on product marketing strategies with key stakeholders across marketing, product, and creative to ensure alignment 
  • Influence products by championing key market insights and representing the product marketing perspective in product development.
  • Champion marketing experimentation culture by testing measurable and scalable programs that you’ll optimize and launch based on learnings.
  • Launch insights-driven marketing programs that drive key business metrics, customer behavior, and product objectives
  • Lead campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels.
Skills:
  • Strong experience in product marketing (fintech a strong plus)
  • A strong track record of spearheading launches and marketing campaigns that drove significant business results
  • Highly collaborative leadership skills to influence and lead cross-functional teams to meet common objectives
  • Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
  • Strong ability to synthesize insights and leverage to influence key decisions
  • An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives.
  • Exceptional written and verbal communication skills
  • A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit 
Education: Undergraduate degree required; marketing degree preferred
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