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Program Marketing Manager

Waltham, MA 02451

Posted: 11/22/2022 Employment Type: Direct Hire/Perm Job Category: Creative & Digital Marketing Job Number: 516828 Is job remote?: No Country: United States

Job Description

Planet Technology  is seeking a Program Marketing Manager for our software client headquartered in the Boston area.

Location:
Waltham, MA, San Diego, CA, or Chicago, IL (Shaumburg, IL) 

This role will be part of the  North America team, you will be responsible for implementing growth strategies, demand generation, optimization and full lifecycle marketing for the North American Geo.

The role:
  • Create marketing campaigns that align global marketing strategy, tactics, and operations for a localized marketing strategy, driving execution and adjusting/optimizing based on funnel metrics our North American Geo. Customize globally created programs for local deployment.
    • Assess local marketing readiness and identify optimization opportunities
  • Work with our sales business planners on the analysis of the marketing funnel, channel mix, and customer segmentation to formulate ideas and approaches to optimize efficient pipeline generation across different customer segments and personas and develop and implement pipeline acceleration programs jointly with sales in accelerating opportunity to close, focusing on continual improvement in funnel conversions and velocity
    • Focus on success metrics for in-region activities and tactics: Demand Waterfall metrics (e.g. sourced/influenced pipeline metrics, conversion rates), program metrics (e.g. inquiry/response rates, ROI), pipeline acceleration impact, in-person and virtual event metrics, and SLA metrics (sales compliance)
  • Create, adjust, finalize and manage ongoing marketing project plans
    • Manage resource allocation and prioritization of deliverables and tasks against timelines and budget.
    • Manage third party resources, such as writers, designers and agencies, to deliver deliverables and campaigns.
    • Manage the ongoing project plan and communicate expectations, updates and changes to sales and marketing leadership
    • Project manage marketing campaigns to customers and prospects.
  • Help plan and document the necessary resources, budget and timeline to execute on marketing campaigns and projects.
  • Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.

Your Key Experience:
  • Bachelor’s Degree with 5-8  years of marketing program management experience in B2B.
  • Experience working with creative teams to manage the development of content/creative marketing assets is strongly desired.
  • Advanced knowledge of HubSpot/ Google Analytics is a huge plus.
  • A background in Demand Waterfall and ABM program management is a plus.
  • Strong project/time management and prioritization.
  • An organized, data-centric mindset; keen attention to detail, processes, and deadlines.
  • Strong interpersonal as well as written and verbal communication skills.
  • Ability to analyze data
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