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Program Marketing Specialist

Waltham, MA 02451

Posted: 11/21/2022 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 505433 Is job remote?: Yes Country: United States

Job Description

Program Marketing Specialist

Planet Technology  is seeking a Program Marketing Specialist for our client located in the Boston area. 

The Role:
  • Implement growth strategies, demand generation programs
  • Create marketing campaigns that align global marketing strategy for a localized marketing strategy
  • Drive execution and adjusting/optimizing based on funnel metrics for the North American Geo
  • Customize globally created programs for local deployment.
  • Work with the  sales business planners on the analysis of the marketing funnel, channel mix, and customer segmentation to optimize efficient pipeline generation across different segments and personas
  • Develop and implement pipeline acceleration programs jointly with sales in accelerating opportunity to close, focusing on continual improvement in funnel conversions and velocity
  • Focus on success metrics for in-region activities and tactics
  • Create, adjust, finalize and manage ongoing marketing project plans
  • Help plan and document the resources, budget and timeline to execute on marketing campaigns and projects
  • Communicate to and educate the sales team about new and planned marketing activities

Skillsets needed for this Role:
  • Bachelor’s Degree with 5-7 years experience
  • Experience working cross functionally
  • Strong marketing program management expertise
  • Strong project/time management and prioritization
  • An organized, data-centric mindset; keen attention to detail, processes, and deadlines
  • Strong interpersonal as well as written and verbal communication skills
  • Experience working with creative teams to manage the development of content/creative Marketing assets is a plus
  • Advanced knowledge of HubSpot is a plus
  • A background in Demand Waterfall and ABM program management is a plus
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