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Senior Marketing Manager

Austin, TX 78710

Posted: 02/02/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 531860 Is job remote?: No Country: United States

Job Description

Senior Marketing Manager

The main function of marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.

Job Responsibilities:
  • Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
  • Achieves marketing operational objectives by contributing marketing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
  • Meets marketing financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.
  • Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improves product marketability and profitability by researching, identifying, and capitalising on market opportunities; improving product packaging; coordinating new product development.
  • Provides information by collecting, analysing, and summarising data and trends.
  • Accomplishes marketing and organisation mission by completing related results as needed.
Skills:
  • Bachelor’s Degree in marketing, communications, or journalism.
  • 5+ years of experience
  • Verbal and written communication skills, multi-tasking, customer service skills and interpersonal skills.
  • Ability to work independently and manage one’s time.
  • Ability to keep information organised and confidential.
  • Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint.
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