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Senior Social Media Manager

San Jose, CA 95002

Posted: 01/10/2023 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 538431 Is job remote?: Yes Country: United States

Job Description

Senior Social Media Manager Location: FULLY REMOTE
Type: Contract

Job Overview:
We are looking for a talented Brand and Social media manager to lead strategy and tactical execution for our social media accounts. You will be responsible for creating original content (partnering with our internal creative team), developing a daily content calendar, managing posts, and responding to followers (partnering with our Customer Experience team). You will help to develop a social media strategy in partnership with the Brand Marketing Director, and XFN marketing partners, to help achieve our marketing goals of brand awareness, follower engagement and growth.

Job Responsibilities:
  • Analyze customer engagement according to past social media activity
  • Develop social media campaigns including writing creative brief, briefing creative teams, reviewing copy and providing feedback on creative direction
  • Develop XFN partnerships with other marketing leads
  • Post social media content across all channels
  • Engage with customers and followers
  • Use social media marketing tools such as Sprout Social to monitor campaigns and analyze data obtained
  • Monitor Exec mentions and key audiences to ensure content remains on brand and averts crisis comms
  • Establish relationships with social media influencers to develop a strong network
  • Keep an eye on social media trends
  • Communicate effectively to all stakeholders including senior management, XFN partners, and creative teams

Skills and Qualifications:
  • Experience as a social media manager. Minimum 5 years.
  • Experience in creating social media strategies and campaigns
  • Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn.
  • Excellent verbal and written communication skills
  • Craft engaging content
  • Organized and able to multitask
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