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Social Media Specialist

North Chicago, IL 60064

Posted: 12/27/2022 Employment Type: Contract Job Category: Creative & Digital Marketing Job Number: 536586 Is job remote?: Yes Country: United States

Job Description

Planet Technology is seeking a fully remote Social Media Specialist to join one of our well-known pharmaceutical clients. 

Social Media Specialist Responsibilities: 
  • Partner directly with key leaders within the HR team to bring their strategies to life via company's corporate social media channels.
  • Manage year-long HR social media plan to ensure it aligns with HR, EEDI and TA objectives; includes social media presence of company Careers content, paid and organic campaigns.
  • Develop and oversee creation of other engaging talent marketing content such as recruitment event materials.
  • Assist in the management of company's presence on employer review sites such as Glassdoor and Indeed.
  • Reach out to groups (such as employee resource groups), functional teams and individuals to procure stories and images for social posts.
  • Develop and curate social media content across Facebook, Twitter, Instagram and LinkedIn, with a focus on the prospective talent audience and company's employer brand strategy. Content will be used across both organic and paid activities, as well as employee advocacy efforts.
  • Route all social content through HR stakeholders and company's Social Media Manager for input via designated touchpoints and approvals.
  • Develop a solid understanding of the unique needs of the prospective talent audience in order to conceptualize strong social media campaigns and content to meet HR objectives.
  • Ensure appropriate, relevant messaging is optimized based on each channel’s best practices. 
  • Work closely with company's in-house production/design agency and employer brand agency to secure compelling graphics and/or multimedia to drive engagement and reach. 
  • Demonstrate exceptional writing, grammar and attention to detail.
  • Ensure content is accurate and up to date, including checking links, gaining proper consent/permissions, etc. as needed.
  • Adhere to corporate social style guide and brand standards.
  • Schedule content in company's third-party publishing platform, Khoros.
  • Generate insights for quarterly digital report, highlighting key learnings, trends and opportunities to improve social engagement with the talent audience.
  • Manage multiple stakeholders among company's Talent Acquisition, Business HR, Corporate Brand and business functions in support of employer brand and recruitment marketing objectives.
Social Media Specialist Qualifications: 
  • Bachelor’s Degree in Marketing, Communications, Journalism or related area.
  • Minimum 5 years of hands-on experience in creating content for social media.
  • Exceptional writing, editing and communications skills.
  • Understands and embraces the tenets of integrated marketing communications and content marketing.
  • Strong organizational and interpersonal skills.
  • Knowledge of current social media best practices.
  • Experience with talent recruitment marketing / employer brand.
  • Experience with paid social campaigns and understanding of paid content best practices.
  • Ability to work in a fast-paced environment with shifting deadlines.
  • Self-starter, proactive problem solver, with a service mindset.
  • Willingness to support creating or publishing social media content sometimes outside “normal” work hours.
  • Knowledge of various social media publishing and listening tools (e.g. Khoros, NetBase, etc.), preferably with hands-on experience.
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