Posted: 11/22/20222022-11-222022-12-31Employment Type:Direct Hire/PermJob Number: 516828Is job remote?: NoCountry: United States
Job Description
Planet Technology is seeking a Program Marketing Manager for our software client headquartered in the Boston area.
Location: Waltham, MA, San Diego, CA, or Chicago, IL (Shaumburg, IL)
This role will be part of the North America team, you will be responsible for implementing growth strategies, demand generation, optimization and full lifecycle marketing for the North American Geo.
The role:
Create marketing campaigns that align global marketing strategy, tactics, and operations for a localized marketing strategy, driving execution and adjusting/optimizing based on funnel metrics our North American Geo. Customize globally created programs for local deployment.
Assess local marketing readiness and identify optimization opportunities
Work with our sales business planners on the analysis of the marketing funnel, channel mix, and customer segmentation to formulate ideas and approaches to optimize efficient pipeline generation across different customer segments and personas and develop and implement pipeline acceleration programs jointly with sales in accelerating opportunity to close, focusing on continual improvement in funnel conversions and velocity
Focus on success metrics for in-region activities and tactics: Demand Waterfall metrics (e.g. sourced/influenced pipeline metrics, conversion rates), program metrics (e.g. inquiry/response rates, ROI), pipeline acceleration impact, in-person and virtual event metrics, and SLA metrics (sales compliance)
Create, adjust, finalize and manage ongoing marketing project plans
Manage resource allocation and prioritization of deliverables and tasks against timelines and budget.
Manage third party resources, such as writers, designers and agencies, to deliver deliverables and campaigns.
Manage the ongoing project plan and communicate expectations, updates and changes to sales and marketing leadership
Project manage marketing campaigns to customers and prospects.
Help plan and document the necessary resources, budget and timeline to execute on marketing campaigns and projects.
Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
Your Key Experience:
Bachelor’s Degree with 5-8 years of marketing program management experience in B2B.
Experience working with creative teams to manage the development of content/creative marketing assets is strongly desired.
Advanced knowledge of HubSpot/ Google Analytics is a huge plus.
A background in Demand Waterfall and ABM program management is a plus.
Strong project/time management and prioritization.
An organized, data-centric mindset; keen attention to detail, processes, and deadlines.
Strong interpersonal as well as written and verbal communication skills.
Ability to analyze data
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planet-technology.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Technology.
Planet Technology and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About Waltham, MA
Discover exciting job opportunities in the vibrant area surrounding Waltham, Massachusetts! Known for its rich history, picturesque scenery, and bustling economy, Waltham offers job seekers a unique blend of innovation and tradition. Home to renowned universities, cutting-edge technology companies, and a thriving cultural scene, this city has something for everyone. Explore job listings in this region and unlock the door to a career filled with growth, charm, and endless possibilities. From strolling along the Charles River to catching a game at Fenway Park, there's no shortage of enchanting experiences waiting for you in the Waltham area. Start your job search today and embark on a rewarding career journey in one of the most inviting locations in the Northeast.
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