Posted: 01/06/20232023-01-062023-02-09Employment Type:Direct Hire/PermJob Number: 512493Is job remote?: YesCountry: United States
Job Description
Send all subs and communications to Gillian, gillian.barbieri@qt.io and Laura, laura.gagnon@qt.io
Planet Technology is seeking a Customer Marketing Manager to join our client's rapidly growing marketing team in Boston, MA.
Location: Boston Area, Hybrid
Responsibilities:
In this new role, the Customer Marketing Manager will identify and implement marketing and communications strategies to optimize current customer engagement and expansion.
You will work in collaboration with Strategic Accounts and Customer Success Teams to implement strategies to proactively engage and expand customers’ knowledge of company values and solutions.
Responsibilities include:
Collaborate with stakeholders to develop impactful, results-driven integrated marketing programs that maintain and improve customer perception of company.
Partner with Strategic Accounts and Customer Success teams on new and existing marketing activities being performed.
Develop growth strategies with Strategic Accounts team in order to optimize engagement within select accounts.
Identify the most effective marketing materials, channels, and messaging for target accounts.
Amplify the voice-of-the-customer; build relationships with key customers to drive revenue expansion.
Execute Account-Based Marketing campaigns in partnership with Strategic Accounts team to advance existing opportunities with existing targeted accounts and contacts.
Partner with Customer Success team to craft marketing communication strategies that align with customer success journey map (onboard, adopt, expand and retain).
Work with Strategic Account and Customer Success Teams to identify and develop customer case studies.
Partner with Customer Success on delivering and analyzing NPS results.
Evaluate ROI/impact of marketing activities and recommend new opportunities.
Qualifications:
5-7 years of B2B technology marketing experience; agency experience in a customer-facing role preferred.
Confident, self-starter who thrives in a fast-paced, high growth work environment.
Exceptional organizational skills with strong attention to detail and discipline to follow policies and processes from execution to lead flow.
Excellent interpersonal skills. Ability to work well with virtual teams. Proven ability to work closely and collaboratively with Executives, Sales, Customer Success, Product and other key internal stakeholders to develop measurable integrated marketing programs.
Proven track record of solid written, verbal and non-verbal communication.
Critical and strategic thinking skills with the ability to put customer marketing strategies into action.
Experience in creating retention, win-back and loyalty campaigns.
Master's degree preferred.
6 Month Goals:
Work with Strategic Account team to create and execute integrated ABM plans for 2 priority verticals, including email campaigns, social media posts, webinars, etc., resulting in incremental revenue.
Coordinate VIP Summit to increase engagement with executive-level customers.
Create automated retention campaign to reduce customer churn, including segmentation and content development and deployment.
Work closely with Product Marketing and Customer Success to identify and create 3 customer case studies that can be utilized by the Customer Success team to easily and effectively follow up on expansion opportunities.
Manage monthly Customer Success and Marketing alignment meeting, providing Customer Success with insight into new assets available for their clients.
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the recruiter to ensure it’s from @planet-technology.com - and not a domain with an alternative extension like .net, .org or .jobs. Candidate safety is a top priority at Planet Technology.
Planet Technology and The Planet Group of Companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
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About Boston, MA
Ready to take your career to new heights? Explore our job opportunities in the vibrant Boston, Massachusetts area! Known for its rich history, world-class universities, and thriving tech and healthcare sectors, Boston offers a unique blend of opportunity and charm. Imagine working near iconic landmarks like the Freedom Trail, indulging in delicious clam chowder, catching a show at the Boston Opera House, or cheering on the beloved Red Sox at Fenway Park. With renowned art galleries, theaters, and the stunning Boston Common right at your doorstep, there’s no shortage of ways to enjoy work-life balance in this dynamic city. Discover your next career move in Boston today!
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