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Assistant Store Marketing Manager

San Francisco, CA 94105

Posted: 03/03/2023 Employment Type: Contract Job Number: 546028 Is job remote?: Yes Country: United States

Job Description


Program Manager - Marketing & Operations

Location: Remote, PST hours 

POSITION SUMMARY:

Responsible for managing end-to-end execution of marketing programs, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all marketing channels (i.e., events, in-store, print, digital, video, and social media). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members.

POSITION RESPONSIBILITIES:
  • Manages end-to-end omni-channel marketing programs, across online and offline channels
  • Creates and publishes comprehensive schedules and set interim milestone meetings, integrating traditional and digital media touch-points in the process. Proactively monitors progress to achieve deadlines and results.
  • Fosters partnerships with Marketing, Digital Marketing, Creative, Production, Store Design, Product Development, Resourcing, and Delivery Management.
  • Clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle
  • Closely partners upstream during strategic development with Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met
  • Manages laterally with creative on timely execution of core assets and with delivery management on execution of derivatives, versions and translations
  • Ensures day-to-day tasks of program planning and execution:
    • Communicates strategic milestones and brief due dates to marketing partners; ensures information is available and complete
    • Opens jobs and builds job folders with project info; updates as jobs evolve and maintains final program archive of job info
    • Tracks schedules, updates reports and communicates program status to key stakeholders through weekly status meetings
    • Ensures product delivery for photography is tracking to program schedule
    •  Identifies photo shoot needs across channels and partners with Creative and Content Production for photo shoot execution and retouching milestones
    • Routes creative to marketing partners and ensures feedback is clear, actionable and received on time
    • Facilitates passing off core and derivative assets to Production and DM
    • Ensures completion of all assets on the asset list and tracks final hand-offs, development, QA and live dates o Tracks delivery, development, QA and live dates
  • Identifies program risks early on and provides mitigation strategies
  • Monitors and advocates process; identifies gaps/improvements to work more efficiently
  • Demonstrates ownership/investment in the work; has clear understanding of business goals
  • Has a good understanding of budget and co-op funding; tracks program budgets and facilitates conversation between Creative, Marketing and Production if/when costs impact design &/or budget
POSITION REQUIREMENTS:
  • 4+ years experience in account, project, or Program Management in marketing required
  • College degree or equivalent experience
  • Creative project management experience required; agency experience preferred
  • Excellent technical skills – MS Office (specifically Excel, Word, PowerPoint), Smartsheets, Box, Workfront, ProofHQ preferred
  • Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus
  • Effective communication and presentation skills, both written and verbal; confidence in leading/facilitation cross-functional team meetings to achieve results
  • Exceptional organizational skills; detail-oriented • Strong time management skills; ability to troubleshoot issues, juggle multiple programs and prioritize
  • High energy and flexibility in a constantly evolving team environment
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